O’Keefe explained how one of his researchers at his eponymous company, O’Keefe Media (OMG), obtained an email screenshot revealing Vanguard’s Diversity, Equity, and Inclusion strategy (DEI). O’Keefe explains it is a “leadership program” specifically geared toward non-white applicants.
LOOK (note the words “geared toward people of color” can be found at the bottom of the page. This is the smoking gun.):
O’Keefe then talks about how OMG has uncovered published DEI documents on Vanguard’s website, where they list “crew resource groups” that represent every demographic except white people. These include blacks, Hispanics, and Asians.